Maud & Mabel is a gallery based in North London, featuring makers of  ceramic and wooden artwork and textiles. With a growing following of over sixty thousand profiles on Instagram, their social media activity plays a distinct part in their day-to-day business. I was asked to produce content to inform followers about current artists, upcoming exhibitions and to increase the engagement of their audience. 

Through the use of Instagram stories and posts, I assisted in enabling Maud & Mabel to update their social media practices.  While their artists are at the core of their business, I also informed followers of the aesthetic philosophy of Wabi-Sabi, which has influenced Maud & Mabel from the beginning.